EFFECT OF PUBLIC RELATIONS CORPORATE IMAGE MANAGEMENT ON THE PERORMANCE OF NATIONAL POPULATION COMMISSION CENSUS EXERCISE IN NIGERIA

Authors

  • OKONKWO, RAPHAEL VALENTINE OBODOECHI, PHD Michael Okpara University of Agriculture Umudike–Umuahia, Nigeria Author
  • OKOLO, AMAKA NWAKAEGO, PHD Michael Okpara University of Agriculture Umudike–Umuahia, Nigeria Author
  • NTO, CHIOMA PHILIPS OKORE, PHD Michael Okpara University of Agriculture Umudike–Umuahia, Nigeria Author

DOI:

https://doi.org/10.70518/cnaj.v32i1.04

Keywords:

Public Relations, Corporate Identity, Corporate Communication, Organizational Performance

Abstract

This study examined the effect of public relations corporate image management on the performance of National Population Commission (NPC) census exercise in Nigeria. The specific objectives of the study were to; ascertain the effect of corporate identity on the public acceptability of census figures from the National Population Commission (NPC) in Nigeria; determine the effect of corporate communication on the awareness of the target publics of National Population Commission (NPC) census exercise in Nigeria. For the methodology, explorative survey design was employed in the study. The population of the study was 20,525,843 million people, from which a sample size of 392 was statistically determined. The systematic random sampling technique was used in selecting the sample elements and in administering the questionnaire. The findings indicate that: corporate identity is significantly effective for enhancing acceptability of population census figures from the National Population Commission in Nigeria. Corporate communication will be significantly effective for creating awareness of the target publics and stakeholders before population census exercise in Nigeria.

Author Biography

  • OKONKWO, RAPHAEL VALENTINE OBODOECHI, PHD, Michael Okpara University of Agriculture Umudike–Umuahia, Nigeria

    Department of Marketing, College of Management Sciences,
    Michael Okpara University of Agriculture Umudike–Umuahia, Nigeria

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Published

2024-03-28

How to Cite

EFFECT OF PUBLIC RELATIONS CORPORATE IMAGE MANAGEMENT ON THE PERORMANCE OF NATIONAL POPULATION COMMISSION CENSUS EXERCISE IN NIGERIA . (2024). Certified National Accountant Journal , 32(1), 50-69. https://doi.org/10.70518/cnaj.v32i1.04